AdaptiveMobile, the world leader in mobile security today reveals that 75% of the public may be giving away their physical location when downloading smartphone applications. According to AdaptiveMobile’s third Global Security Insights in Mobile report, polling 1024 consumers, 69% of smartphone users are adamant that such privacy breaches are totally unacceptable, yet three quarters fail to read the terms and conditions, which include access to data such as their physical location.
“Consumers are outraged that their data may not be secure but are unwilling to protect themselves,” says AdaptiveMobile VP of Handset Security, Ciaran Bradley. “It’s like getting angry at the prospect of being burgled, but announcing publically when their house is unoccupied. We are downloading more apps than ever before, but people are unaware that their location and other information can be harvested by applications. This is comparable to half of the population being unaware that they need to lock their front door. Whilst mobile operators do have a role to play to protect users, both need to step up and take responsibility.”
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