Posted by SecExtra on February 21st, 2010

Skybox Security, the leader in automated security risk and compliance management, announced the introduction of a new worldwide partner strategy that responds to the growing need for effective firewall assurance solutions in the mid-market. Elements of the new partner strategy include the recently announced Skybox CertiFire firewall assurance product for mid-size enterprises, program enhancements for partner profitability, and investment in co-marketing activities to accelerate new customer acquisition.

This new partner strategy is designed to enable new and existing Skybox partners in EMEA, North America and Asia Pacific to maximize their business potential and profitability. For example, the new Skybox CertiFire product provides an online trial download and low-touch installation – important features to mid-market customers and VARs serving this segment. CertiFire also provides a seamless upgrade to the full Skybox enterprise portfolio, giving channel partners a ramp to expand an initial firewall assurance deployment with broader network assurance or risk management capabilities.

Skybox partners gain access to a rich set of tools and resources including online and on-site training classes, on-demand self-service training materials, professional services knowledge, demo kits and pre-sales resources. Partner investment is rewarded through a discount structure tailored to the partner activity level, as well as promotional discounts for business generated through joint sales campaigns. Expanded marketing programs use regional events, webcasts, direct marketing, and other promotional tools to help partners build awareness and sales prospects in their target markets.

“Working with Skybox will help us take our business to the next level,” said Nick Peaster, Managing Director of Preventia Ltd., a Skybox partner. “The new Skybox partner strategy will provide us with the tools necessary to win new business, including lead sharing, focused products and comprehensive training. This gives a strong competitive edge and enhances our growth opportunities.”

By partnering with Skybox, channel partners will be able to expand existing customer relationships and quickly address demand for innovative security technologies that address multiple critical issues. This enables channel partners to increase revenue and margins, shorten sales cycles, and tap into up-sell and managed services opportunities.

“We have invested heavily in building a robust partner network supported by a program that is designed to drive value for partners and customers alike,” explained Gidi Cohen, CEO, Skybox Security. “This announcement underscores our commitment to bring enterprise-grade security solutions to a broad market.”

Find out more about Skybox Security…